Tuesday, July 12, 2005

Rapha Versus Reality

Hands-down, Rapha Performance Roadwear is the coolest cycling-related site on the entire Internet. It's no contest. No other web site makes road cycling look so glamorous, so cool.

With a clever mix of great photography, creative web design, amazing (and expensive!) clothing for sale, and interesting feature articles on the culture of bike riding, Rapha just makes road cycling look cool.

It's no exaggeration to say I've lusted over Rapha's goods for some time now---and would kill to get my hands on a couple of their Sportwool jerseys or a jacket perhaps. Rapha is king of cycling style.

Unfortunately, while Rapha may present to us an image of cycling similar to what Gucci and Armani do for fashion, the reality is a little less spectacular: